Logo designing is not just all about technical expertise. It involves aesthetic understanding and a good sense for colors and visual impact. A logo designer must know color psychology and understand the logo’s industry before he attempts to create a design for the company. For newbie logo designers, here are some essential tips to help them get started.
Simple Logo Designs
Complicated and stuffed logos hardly leave an impression on customers. You need to stick to simplicity as that is the only factor that can get customers to recognize and understand as well as memorize a company’s logo. Complicated designs are difficult to remember and are not easily recognized.
Use Less Colors
Even if your logo design company does not charge you more for using more colors, always restrict your choice to a maximum of three colors. Using more colors can make the logo look good on the web but how would it look when you are sending a fax with the logo in black and white? Besides, the more colors you use for logo the more will be your printing cost.
Use Regular Fonts
Font choices can make or break your logo design. You must decide what kind of font design is suitable for your logo with regards to the industry. This makes commercial reproduction and reprint of your logo much easier even if you are using a different printer than the one who actually printed your logo when it was created.
Always Use Vector Graphics
A company logo design is used for varied purpose like in business cards and corporate stationery, websites, signage etc and in each of these you would require a different size of the logo. To meet this requirement, it is essential that the logo be created as a vector graphics with Adobe Illustrator or Macromedia Freehand. Photoshop creates pixel based images which tears up when stretched and gives an ugly look.
